I've been a professional salesman for 30 years and didn't expect alot from this course apart from a refresher from someone new. What I got was a list of simple basic actions that increased my personal sales in the past 2 months by 30%. WOW - and that was just on the points I have implemented so far.
Jim offers a great insight into getting your message across about what's in it for me? (the client that is not YOU)