Cold call selling is one part of the sales process most salespeople don't look forward to. I've always been impressed with salespeople who have success written all over their face. That face or facial expression has a tremendous influence over the people you meet day in and day out! I'm only guessing at this but I believe most salespeople could immediately increase their sales by 30% if they had a simple on/off switch. Yeah - this on/off switch would be used before and after every sales call. I'm not sure why, but many salespeople truly believe their personalities are sufficient to win all the business - no special preparation necessary. Cold call selling requires preparation and here's why: => You're bringing all of your experience to the sales call. => You're bringing all of your education to the sales call. => You're bringing all of your brains to the sales call. => You're bringing all of your attitudes to the sales call. => You're bringing all of your personality to the sales call. Simple reasoning suggests why do anything else? Well you can chase prospects and customers or you can attract them. Just showing up has never been enough and now with global competition and web competitors lusting for your business, you best be seeking ways to take your selling skills to the next level - especially when it comes to cold call selling. And be careful - you probably think your selling skills are at a much higher level than they actually are. You aren't the judge - your sales prospects and customers are. Look the secret to getting more people to buy your products really works. This secret is easy to do. This secret has an unbelievable power to attract business. Let me digress for a minute to give you an example. The cruise ship pulls into a Turkish port for a one day visit. Bernadette and I get off the ship to see the sights and do some shopping - the shopping is her idea. We're not 500 yards from the ship when Bernadette does a 90 degree turn to check out a jewelry store display case. She's eye-balling everything in the display - especially the bracelets. Remember we're still outside the store. Behind the display case is a sheer curtain. As we're looking at the stuff - the curtain parts and out pops one of the happiest faces I've ever seen. He was gesturing. He was nodding his head. He was pointing at things my wife was looking and kept smiling, pointing and nodding. He had the look that every sales person should have when working with their customers. Dr. Bernadette Meisenheimer, is no easy target. She's got street smarts. She knows how to deal with people. Nevertheless - she says to me, "Let's go in the store - he's expecting us to." So in we go - because the sales person was expecting us to. Imagine just before your next sales call you turned on the switch. => You turned on the switch to smiling. => You turned on the switch to positive thinking. => You turned on the switch to positive expectations. => You turned on the switch to solving your customer's problems. => You turned on the switch to high energy and lots of enthusiasm. You see it's because very few people are always smiling, always thinking positively, always have positive expectations, always focused on solving problems, and always have high energy and lots of enthusiasm - that you have to turn it on, you have to turn the switch on. This switch is not automatic - it's manual and you have to turn it on. Using this switch turns cold calling into warm calling. The secret to getting more people to buy your products and services is as easy
as The next time you're cold call selling, try saying "SHOW TIME" before you open the door and see what a difference it makes. It's "SHOW TIME!" You'll have success written all over your face - as soon as you say "SHOW TIME." Do this and you'll discover how cold call selling can be fun and profitable for you. You gotta look good and you gotta sound good too!
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