In Sales Nothing Is Impossible
sales nothing is impossible. I am
always looking for noteworthy selling
success stories. Usually, I find these
in newspaper and magazine articles.
one, the one I'm about to share with
you landed in my e-mail Inbox.
of my newsletter subscribers, Greg
Bradshaw, sent me an e-mail about
his father, Max who is an extraordinary
father, now 78, sold cookware for
Rena Ware, a very prestigious cookware
company. At the time they employed
over 13,000 sales representatives.
Rena Ware Company had a Consistency
Club. To get into the Consistency
Club you have to sell 4 sets of cookware
in a week.
heard about a sales rep who had sold
4 units for 12 consecutive weeks.
At the time he wondered how in the
world had he accomplished this?
more sales reps achieved the 12 week
record, but then quit.
decided to beat the 12 week goal and
he did it. He said it was "A
real sales challenge."
he got there, he decided there was
no reason to stop and he also decided
to continue in the Consistency Club
for the rest of his career.
is remarkable. He stayed in the Consistency
Club for more than 17 years.
sent me a clipping about his father
and the 4-unit Consistency Club. In
the article it showed Max with 833
weeks. In second place the sales rep
had 309 weeks.
how did Max do it? How did he achieve
this remarkable consistency and selling
a way it was fairly easy. He truly believed
in sales nothing is impossible. You see,
what he did, is something every sales
professional can do.
he did was establish a goal. His goal
was to be in the 4-unit Consistency
Club every week for the rest of his
he went on vacation he would sell
eight units in order to maintain his
Consistency Club status.
here's what Max thinks about goal
setting. "I stayed in the Consistency
Club over 17 years. Doing so, not
only provided for my family, but captured
the respect of my peers and senior
management as well. It also allowed
me to win trips all over the world
every year. Setting that goal was
the best thing I ever did. We had
a great life and without setting that
goal, I would have never accomplished
many things that accompany it. However,
not only was I blessed beyond my wildest
dreams, I even set a record that will
probably stand forever."
to Greg, his father taught him, "In
sales nothing is impossible."
Consistency Club isn't for the faint
of heart. It isn't for the people
who would rather whine than shine.
about Max reminded me of an Air Force
quote. "The difficult we do immediately,
the impossible takes a little longer."
of sales professionals will view what
Max did as impossible. The walls of
impossibilities come tumbling down
when you're focused on achieving very
settle for less, when you can be the
best you can be every minute, every
hour, every day, every week, and every
to Max - we salute you and your accomplishments.
for reminding us that "In sales
nothing is impossible."
you'd like to be one of the first
one to get complete
details about my new one-on-one coaching
program please send an email to firstname.lastname@example.org
and put the word Coaching in the subject
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