Using PowerPoint during group sales presentations
is a no-brainer as far as I'm concerned. But how you use it,
is something else.
The person giving the presentation is center stage not the
PowerPoint slides, which is often the case. Your PowerPoint
slides should reinforce your presentation - it should not
be your presentation.
You know, I do a lot of keynote
speeches and sales
training programs for corporate America. I can't tell
you how many times I've been bored to tears by somebody's
presentation. It makes me want to itch!
Look, I didn't wake up in a bad mood today. I was just reading
an article in Entrepreneur Magazine about a venture capitalist
guy named Guy Kawasaki whose reaction to PowerPoint presentations
is just like my own.
So it got me thinking. I thought I'd put together some do's
and don'ts to help you, just in case you're committing any
of these faux pas's.
Don't darken the room - it really can put some people to
Don't fall in love with your technology. You don't need glitzy
transitions between every slide.
Don't fill up every slide. Less can actually be more.
Don't have sentences that build one after another, and another,
and another. It literally drives people crazy when presenters
Don't walk in front of the projector and cast a humongous
shadow on the screen.
Don't use a small font size. If people can't see it from
the back of the room it doesn't belong on a slide. Use a handout!
Don't use a dark background color on your slides.
Don't use too many slides and make too many points.
Don't keep your slides on the screen during your entire presentation.
It becomes a distraction. There's a better way - keep reading.
On the other hand here's a short list of things you
Do turn on all room lights.
Do use a white background color for your PowerPoint sales
Do hit the period key on your keyboard to darken the screen
in between slides.
Do hit the period key on your keyboard when you want to show
your next slide.
Do move around a little so your audience doesn't get the
impression you're tethered to the podium or anything else
in front of the room.
Do follow Guy Kawasaki's recommendation of 10/20/30. Keep
Do use no more than 10 slides. Focus on
what you want people to remember. You can make it stick if
you use fewer and better slides.
Do set aside 20 minutes for showing your
10 slides. People have shorter attention spans today.
Do use a font size no smaller than 30
points. Bigger fonts lead the way to making better points.
Do be brief and to the point when you're making your key
Do have a sales conversation with your audience by asking
them for their reaction to your key points.
Make your next PowerPoint sales presentation a more powerful
one by using fewer PowerPoints!
And don't overwhelm your audience with nauseating details.
Always leave them wanting more.
Start selling more today and everyday . . .
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