Sales Mistakes You Learn From
fails. Two or three times a year I make
sales mistakes and it makes me want to groan with
senior sales executives call to ask about
my speaking and sales training services, I
usually don't say anything about those things
until I ask between 10-12 sales questions.
old-fashioned common sense dictates that it's
better to find out what somebody needs before
you attempt to tell them how you can help
solve their problems - at least that's been
see, I know that but unfortunately sometimes
I forget it and it gets me into trouble - because I make another sales mistake.
someone gives you the impression that you
have what they want it's easy to jump to the
wrong conclusions. For example, I can't tell
you how many times a president asks his admin
person to call me, and no doubt other sales
trainers, to find out what our sales training
topics and speaking fees are.
admin person, in this case refuses access
to the president. She says, "He gave
me strict and specific instructions."
are ways to deal with this effectively, but
I won't go into them now.
once a year I cave in, make a huge sales mistake, and just describe my
sales training topics and my speaking fee.
When this scenario plays out, I have never
closed a sale - and it's no surprise to me.
good for another year. I won't make this sales mistake
again for at least another year.
now I have a lot of good and positive things
going on in my business. I just finished an
I'm developing sales and sales management
webinars for the general public, and putting
the finishing touches on my new Effective
Sales Management Training Program.
that is good news.
when I make mistakes.
when I'm multitasking I'm also vulnerable
to making mistakes.
week's newsletter I mentioned I had a new
eBook titled No-brainer Sales Tips Volume
was I thinking? Well I wasn't thinking when
I put a picture of the eBook cover and a mere
35 words describing the book.
was a huge mistake. It's like all I have to
do to make a sale is to say "Here's what
I got for you."
excuse the fumble I made last week. Sometimes
I get so busy I forget the basics. Has that
ever happened to you?
have done a better job relating to the needs
of entrepreneurs and professional salespeople.
I'll do better next time.
reminded me, just because I'm selling it,
doesn't mean everybody wants to buy it.
Don't let this happen to you.
see, I know that but didn't remember it when
I started promoting my eBook last week.
went back to the drawing board and put together
a short letter describing the content, describing
the benefits, and emphasizing two FREE bonuses
that are included with every order.
you're selling to your sales prospects and
customers please keep in mind these two important
make any assumptions about your sales prospects
and customers, because they're usually dead
start selling too soon.
it's hard, maybe even impossible, not to make
mistakes. The key is to avoid making the same
mistakes over and over again.
more thought - multi-tasking isn't what it's
cracked up to be. Want some evidence. About
28% of all auto accidents in the U.S. happen
because people were multi-tasking when they
not sure about you, but I need less multi-tasking
and more focus in my business.
the remainder of this year - I'm committed to staying
interested, you can see my second attempt
to get salespeople and entrepreneurs interested
in my new
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