Sales Talk Versus
Sales talk versus
sales babble. Which one describes you? How
can you be so sure?
Well for starters, if
you're talking off the top of your head,
like it or not you're probably doing sales
And that's because,
when you're talking off the top of your
head - there's no preparation involved for
you can ramble on, beat your gums and just
plain run off at the mouth.
Pity your poor sales
prospects and customers who are forced to
listen to sales babble every day.
Here are two real quick
observations based on my 22.5 years in
the sales training business.
Based on these observations
and my experience I estimate that
96.5% of all salespeople don't prepare written
objectives for every sales call.
I also estimate that
96.5% of all salespeople don't prepare and
practice key elements of their sales calls.
So, you're wondering
- what does this all add up to?
Well, the sales call
becomes a 100% improvisation.
And sad to say, you
don't know what you're going to say - alas,
until you say it.
The resulting conversation
with sales prospects and customers
teeters on sales babble.
You end up saying things
"I know you're
busy, so I won't take up too much of your
"How soon do you
"In my own mind
. . . "
It's an easy choice
between sales talk and sales babble.
One involves preparation
(Sales talk) and one doesn't
I'm going to let you
in on a little secret.
You can immediately
differentiate yourself from 96.5% of
all salespeople by just doing (2) simple things.
1. Prepare written sales
call objectives for every sales call.
2. Prepare and practice
key parts of your sales calls.
For example, you could
prepare and practice 5 open-ended
questions, how you're going to deal with the
and you definitely want to prepare and practice
going to ask for the order.
Sales talk always sounds
more professional than sales babble.
The difference between
sales talk and sales babble is knowing
what to say and obviously what not to say.
PS - Sales babble is really pathetic terminology.
Do you know
why the three phrases in this article are
You should and you also
need to know the other 28 phrases to
plan to cover it all in my next webinar!
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