The two most memorable parts of a stand-up presentation are the beginning and
the end. The four easiest and most powerful ways to begin and end your presentations
include:
1. Start with an exciting quotation that you can link to your
presentation.
2. Begin your presentation with a compelling statement. Seven
years ago, I gave a presentation titled, The 12 Best Ways To Increase
Sales, Earn More Money, And Have More Fun. I began my presentation with, "There’s
not a single thing I can do for you today, to show you how to increase sales,
earn more money, and have more fun. Not one thing ladies and gentlemen, I'm
going to share 12 creative ideas with you today."
3. Start your sales presentation with a rhetorical question
that creates a transition into your presentation.
4. One of the best audience grabbers is to start your presentation with a short
story. Beginning your presentation with a success story that involves
someone in your audience is even more powerful.
The next time you're preparing how to begin and how to end one of your sales
presentations consider one of these proven approaches.
Now, here are nine ways to jazz up your stand-up sales presentation skills.
These nine tips will take your public speaking skills to a new level. Here they
are:
1. Always prepare and rehearse the first 25 words and the last 25 words of
every presentation. Practice your spontaneity until it sounds spontaneous.
2. Start with your expectations. Tell them specifically what the take-aways
will be early in your presentation.
3. Never read your presentation. Never. No exceptions. It's the quickest
way put your audience to sleep.
4. Show that you're alive by being animated. Remember it's easier to be yourself
than trying to impersonate someone else.
5. Pay attention to your hands. Nothing will make you look more awkward than
unnatural hand movements.
6. Keep slides to a minimum. They should emphasize and reinforce your key points
- not tell your entire story.
7. Use large type, so everyone in the room can clearly see what's on the screen.
Darken the screen as often as you can. You want the audience looking at you
- not at the screen.
To darken the screen hit the letter "B" on the keyboard. Hit the
letter "B" again to turn the screen on.
8. Don't worry about making mistakes. Actually, mistakes make you human. Have
fun, sharpen your sense of humor, and be sure to tell stories. Your stories
are the quickest way for your audience to connect with you.
9. After every sales presentation ask yourself, "How can I do it better
next time?" Then next time, be sure you do it better.
Take it from someone who gives a lot of presentations and keynote speeches,
and had to overcome a fear of public speaking, these nine suggestions really
work.
Adopt these as your own and I'll bet your next stand-up presentation will stand-out!