This Guy Is
A Selling Genius
There’s a very special person, a selling genius,
who has been a powerful
influence in the way I think about selling.
His name is Frank Bettger. He lived from 1888 - 1981. He
played major-league baseball with the St. Louis Cardinals,
was a salesman, and self-help author.
I re-read his book once a year, and I just did it again. I
first mentioned his book about 48 months ago.
I have so many notes in this book I can barely read the type
on the pages. The title of the first chapter is, "How one
idea multiplied my income and happiness."
This guy, Frank, really knew how to grab your attention.
Here's his powerful and provocative idea. You don't have to be a
selling genius to know how important this is.
"Nothing but the determination to act enthusiastic increased
my income 700% in 10 days!" Your enthusiasm really does make
a difference, so you'd better have it with you during every
His book keeps getting harder to read because I have so many
things underlined and highlighted. The inside front and back
covers are loaded with my notes. I guess that's good isn't it?
I'd like to share some of the things Frank Bettger said in
his incredible book.
He said, "When I force myself to be enthusiastic, I soon feel
He felt no one was cut out to be a salesperson. He said, "You
have to cut yourself out to be what ever you want to be."
He also said, "The most important secret of salesmanship is
to find out what the other fellow wants, then help him find
the best way to get it."
He used the word "You" and "Your"
as often as 69 times during
a 15 minute sales call.
He discovered the most important word to use in sales is only
three letters - "Why."
He talked about a daily ritual he performed and got these
results, "I became more welcome everywhere when I did this."
When faced with objections he often said, "In addition to
that, isn't there something else in the back of your mind?"
Imagine what you can learn about your customers when you ask
He also believed, "By concentrating on one thing at a time,
you will get farther with that in one week than you otherwise
would in a year."
He said, "A salesperson cannot know too much but he can talk
He pondered, "Have you ever noticed that the breaks seem
to go to the person who has a sincere, enthusiastic smile?"
He also said, "Give every living soul you meet the best smile
you ever smiled in your life, even your spouse and your
children, and see how much better you feel and look. It's one
of the best ways I know to stop worrying and start living."
He devoted an entire section, five full chapters, of his book
describing ideas on "How to make people want to do business
with you." This is a must read if you're in sales.
Frank Bettger wrote the best-selling book, "How I
Myself From Failure To Success In Selling." To date
sold over 700,000 copies.
This book is so powerful I just ordered another 50 copies.
That's right another 50 copies. I did the same thing 18 months
In fact, my doorbell just rang, and it was UPS delivering my
So you're probably wondering what am I gonna do with
them? Well, I'm going to make you an irresistible offer which
includes your personal copy of Frank's book.
This irresistible offer is not for everybody.
You don't need this book if you're already a selling genius!
You don't need this book if you're happy with the status quo.
You don't need this special package if you're reluctant to
make changes in the way you sell.
And you certainly don't need this book and special information
package if you expect your sales in the coming months to take
But if you're one of the rare breed of professional salespeople
who thrives on challenges, works smarter when things get tougher,
and truly believes the best is yet to come - keep reading.
You too can be a selling genius . . .
Go here to see what you'll
get . . .
or cut and paste this into your browser
(Testimonials from subscribers)
Merry christmas and a great new year in 2009
My motto 2009 is gonna be mine !!!
Best wishes . . .
Your e-mail tip two weeks ago was great.
Michael Bremmer, C.E.O.
National Communications, Inc.
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