This Guy Is
A Selling Genius

There’s a very special person, a selling genius, who has been a powerful influence in the way I think about selling.

His name is Frank Bettger. He lived from 1888 - 1981. He played major-league baseball with the St. Louis Cardinals, was a salesman, and self-help author.

I re-read his book once a year, and I just did it again. I first mentioned his book about 48 months ago.

I have so many notes in this book I can barely read the type on the pages. The title of the first chapter is, "How one idea multiplied my income and happiness."

This guy, Frank, really knew how to grab your attention. Here's his powerful and provocative idea. You don't have to be a selling genius to know how important this is.

"Nothing but the determination to act enthusiastic increased my income 700% in 10 days!" Your enthusiasm really does make a difference, so you'd better have it with you during every sales call.

His book keeps getting harder to read because I have so many things underlined and highlighted. The inside front and back covers are loaded with my notes. I guess that's good isn't it?

I'd like to share some of the things Frank Bettger said in his incredible book.

He said, "When I force myself to be enthusiastic, I soon feel enthusiastic."

He felt no one was cut out to be a salesperson. He said, "You have to cut yourself out to be what ever you want to be."

He also said, "The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it."

He used the word "You" and "Your" as often as 69 times during a 15 minute sales call.

He discovered the most important word to use in sales is only three letters - "Why."

He talked about a daily ritual he performed and got these results, "I became more welcome everywhere when I did this."

When faced with objections he often said, "In addition to that, isn't there something else in the back of your mind?" Imagine what you can learn about your customers when you ask this question.

He also believed, "By concentrating on one thing at a time, you will get farther with that in one week than you otherwise would in a year."

He said, "A salesperson cannot know too much but he can talk too much."

He pondered, "Have you ever noticed that the breaks seem to go to the person who has a sincere, enthusiastic smile?"

He also said, "Give every living soul you meet the best smile you ever smiled in your life, even your spouse and your children, and see how much better you feel and look. It's one of the best ways I know to stop worrying and start living."

He devoted an entire section, five full chapters, of his book describing ideas on "How to make people want to do business with you." This is a must read if you're in sales.

Frank Bettger wrote the best-selling book, "How I Raised Myself From Failure To Success In Selling." To date it's sold over 700,000 copies.

This book is so powerful I just ordered another 50 copies. That's right another 50 copies. I did the same thing 18 months ago.

In fact, my doorbell just rang, and it was UPS delivering my books.

So you're probably wondering what am I gonna do with them? Well, I'm going to make you an irresistible offer which includes your personal copy of Frank's book.

This irresistible offer is not for everybody.

You don't need this book if you're already a selling genius!

You don't need this book if you're happy with the status quo.

You don't need this special package if you're reluctant to make changes in the way you sell.

And you certainly don't need this book and special information package if you expect your sales in the coming months to take a nosedive.

But if you're one of the rare breed of professional salespeople who thrives on challenges, works smarter when things get tougher, and truly believes the best is yet to come - keep reading.

You too can be a selling genius . . .

Go here to see what you'll get . . .

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(Testimonials from subscribers)

Thanks Jim.

Merry christmas and a great new year in 2009

My motto 2009 is gonna be mine !!!

Best wishes . . .

Johnnny Dunstan
Melbourne Australia


Your e-mail tip two weeks ago was great.

Thank you,

Michael Bremmer, C.E.O.

National Communications, Inc.

Links To Previous Newsletters

Selling The Intangibles

Simple Selling

Selling In A Recession

The Ups And Downs Of Selling

Screw The Recession


Favorite Quote

Some people wait so long for their ship to come in, their pier collapses.
John Goddard

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Start selling more today and everyday . . .

Jim Meisenheimer

20.5 years . . .
514 customers . . .
83.3% repeat business


P.S. - Question: "Hey Jim, what if I already own some of your books and CDs you're offering in this special."

Jim's response: "That's a good question. Here's what I suggest. Invest in the package and use any duplicate books and CDs as Holiday gifts for all the salespeople you know."

P.P.S. - Use this link to be one of the fortunate 50 to get the Frank Bettger special bundle and save 60% while you're at it!

This bundle will help you make a bundle in 2009!

Don't wait, these are tough times, and salespeople are looking for all the help they can get.

P.P.P.S. - As I put the finishing touches on this week's newsletter - The Dow Jones closed down 679 points or 7.7%.

The best attitude to have during these roller coaster economic times is Screw The Recession - I'm not participating.

Learn how in my new Ebook "Screw The Recession: 17 Ways To Get Sales Up When The Economy Is Down."

Get your copy here:

Or cut and paste this into your browser.






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