Selling The Intangibles

Selling the intangibles should be priority #1 for you.

It's been one week since we elected a new president.

It doesn't matter if you are a Democrat or a Republican,
change is coming to town.

So what are we in for?

Take a look at these headlines from the Wall Street Journal
last week. That's right these headlines were all in last
week's papers.

"Bank Clampdown Dogs Economy"

"Lending Standards Keep Tightening, Increasing the Risk
of a Prolonged Recession"

"Car Makers Woes Put U.S. In A Bind"

"Economic Worries That Produce a Rout"

"A 486 - Drop Follows Election Day Rally"

"Auto Sales Plunged In October"

As I pen this newsletter the Dow Jones is up 150 points.
That's good! However, in a couple of hours it could be
down 400 points.

Selling during good times is never easy.

Selling during tough times can be difficult at best.

Okay, so you're a professional sales person, what are
your options?

For one thing you can stop selling on price.

If you want to start selling more, start selling the

Don't jump in the cesspool of doom and gloom - leave that
for your competition.

When buyers are nervous and stressed out, their default
reaction is to talk about price. It shouldn't be your
reaction - ever.

Remember the intangibles don't have price tags.

The intangibles are what make your company unique.

The intangibles are what make your products/services

The intangibles are also what Make you unique.

Selling the intangibles is more profitable than selling
purely on price.

It's the goodwill you and your company offer your sales
prospects and customers.

Become a champion of employee morale within your company.

Leverage your know-how and seek to build relationships.

Collaboration is priceless in seller and buyer relationships.
For example you can offer to help write the specifications
for an upcoming RFQ.

Be gracious in all selling situations.

Always be smiling. It's been said that being happy doesn't
make people smile, but smiling makes people happy.

Always have an attitude of gratitude and thank everyone
who helps you in anyway.

When people are down you can build them up with your
positive expectations about working with you and your
company. I suspect that people who work in negative
environments are attracted to people who possess positive
attitudes and positive expectations.

Always be positive and always expect the best outcomes.

Imagine how a new sales prospect might react if you said
something like, "You don't realize this, but I'm about
to exceed your expectations."

Don't read the headlines - be the headline!

Be the fountain of new ideas.

Be the torch that sheds light on new ways to solve old
problems for your sales prospects and customers.

Forget about playing by the rules - change the rules!

Stop talking about price and start selling the intangibles
that you, your company, and your products offer.

The sun is always shining above the dark skies and storms
you encounter.

Expect every sales call to be better than your last one.

Expect to exceed every sales quota you are given.

And if you expect to be prosperous you will live a life
of abundance, especially if you stay focused on selling
the intangibles.


Just Released . . .

NEW Ebook "Screw The Recession: 17 Ways To Get Sales
Up In A Down Economy

Chapters include:

=>> Mirror Mirror On The Wall

=>> Let Your Fingers Do The Walking

=>> Target Shooting

=>> Note What's Noteworthy

=>> How To Conduct Quarterly Business Reviews

=>> Ask For Introductions Not Referrals

=>> Always Be Asking

=>> Plus 10 more . . .

=>> Plus PLus 5 more bonus sales tips


This Ebook is loaded with practical selling ideas you
can use to clobber your competition while they're crying
in their soup.

The best salespeople sell their socks off during good

The best salespeople sell their socks off during tough
times too.

The best salespeople are always investing in themselves
because they know it always helps them to sell their
socks off anytime.

Less than $20 bucks - selling the intangibles!

Use this link to reserve your copy today.

How To Sell Anything For List Price - CD

I spill my guts on how to sell at higher margins.

You'll learn:

>> your pricing mindset

>> your value value mindset

>> the three biggest pricing mistakes most salespeople make

>> how to size up your customer/prospects problems

>> the quickest way to set up "High Value" solutions

>> how you can establish a genuine value for your products and services

>> how you think is everything, sales talk - what to say and what to avoid

>> how to deal with somebody who asks you "How much does this cost?"

>> the quickest and surest way to guarantee forever and
throughout eternity that you will never sell anything
at "List Price"

Don't take my word for it - here's what Doug Henry said"

A big thank you for your teleseminar on "How To Sell
Anything For List Price." Yesterday I closed a sale for
$177,385.00 at list price
. Last year the same customer
ordered $150,082.21 with a 7% discount. The key this year
was the emphasis on quality and value I added to the

Again, thank you for your help. Doug Henry

Order your copy today!

Links To Previous Newsletters

Simple Selling

Selling In A Recession

The Ups And Downs Of Selling

Screw The Recession

Selling What's Different

Selling Countdown


Favorite Quote

If opportunity doesn't knock build a door.

Milton Berle


Start selling more today and everyday . . .

Jim Meisenheimer

20.5 years . . .
514 customers . . .
83.3% repeat business


P.S. - Are you hurting? Are you struggling for new
ideas? Are you tired of playing the no-win pricing

Is there a chance you won't achieve your sales plan?

There's a better way you know. I have 57 sales tips you can use to stimulate your thinking and get your creative juices flowing again.

Listen to 2.5 hours of solid content as you drive from
account to account.

You'll surprise your competitors and impress your sales prospects and customers.

Why worry about the recession, when you can think
of new ways to start selling more today and everyday!

Get more information here:

Here's your link.



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