Selling Success by the Numbers
there a formula for selling success?
Actually, I think selling success
by the numbers is the way to go. More
about this in a minute.
I just read
an article in the Wall Street Journal
about a 15-year-old boy named Nicky
The kid just
loves eating candy. On the other hand
his parents thought he was overdoing
In fact, two
years ago they threw away half of
the Halloween candy he collected.
He wasn't happy
His father tried
explaining how the ingredients could
actually cause health problems like
obesity, diabetes, and heart disease.
So he did extensive
research on the Internet and found
out his father was actually right
about the potential health problems.
So he did what
any ordinary 15-year-old boy would
do. He set out to unjunk candy snacks.
He named his
company "Unreal Brands."
He was entering
a $31 billion candy market, at the
age of 15.
company now has 19 employees. His
father, a very successful entrepreneur,
helped him start the business.
Looks like he's
off to a good start because within
a couple of months his candy will
be on the shelves in Target, Kroger's,
BJ's, and CVS Caremark.
Don't even think
little Nicky is lucky.
by the numbers - his numbers.
And so can you!
Here are five
things Nicky is doing that you can
adapt to your business to help you
improve your sales productivity.
1. Be original.
Have an original idea or at the very
least an original approach to selling
your products. Don't be an imitation
2. Be different.
Avoid blending in with your competition.
Do everything you can to stand out
from them. Remember, even little differences
can add up to a big difference.
3. Be passionate.
Having lots of experience is good.
Having lots of product knowledge is
good. Having a quick mind is good.
You will sell a whole lot more when
you start showing your passion for
your products and your company. I
believe it's the ultimate differentiator.
4. Be relentless.
How many times should you fail before
you give up? How many times did Edison
fail in his attempt to invent the
first electric light bulb? Never,
never give up!
5. Be bold.
Take the chances most people avoid
because of their fear of failure.
One of the reasons I started my company
24 years ago this month, was because
I dreaded saying these things on my
deathbed. "If only" and
"It might have been."
I might add
that Nicky knows a little bit about
He has definitely
created a buzz for himself, his candy
products, and of course his company.
The buzz starts
with him, and starts with you too.
by the numbers today if you want to
start selling more tomorrow.
Jim Meisenheimer's 16th Sales Training
only having one Boot Camp during 2012
and it's scheduled for August 22-23
in sunny Sarasota Florida.
FYI - did you
know that in 2011 the number #1 rated
beach in the U.S. was Siesta Key beach
It's quite an
Come to the
Boot Camp and bring your family so
they can enjoy Siesta Key Beach and
all that Sarasota offers.
Anyway, you can get all the detail
- There's only one way to find out
what you don't know and that's to
get exposure to O.P.I. - "Other
you to my Sales Training Boot Camp
to discover what you don't know about
years ago I had a contest at the end
of the first day of my 2-day Sales
Training Boot Camp. I offered a prize,
some of my books, to the person who
had the longest list of keeper ideas.
Maclin won and said, "I got 56
take-a-ways from the first day of
Jim’s Sales Training Boot Camp."
today to get the early bird registration
fee and save $400.
Use this for more information.
- Ask your sales manager if he/she
will pay for your ticket.
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