Doing Whatever It Takes
Successful-selling isn't easy to achieve in today’s
business environment? In my opinion - here's what it takes.
. . . Uniqueness. Being boring, bland, and benign is out. Being different
is your first step to being better in your selling career. If you’re different
and you’re better, you’ll be remembered. Type INC. after your name.
For example, Jim Meisenheimer Inc.
yourself as a person. Think of yourself as a brand or even as a company. How
are you positioning yourself? Create a list of ten things that make you different
than your competition. If this is a tough exercise for you, you should invest
some strategic thinking time.
Blending in is out,
standing out is in if you're planning a successful-selling career.
. . . Passion. Why do so few people really get excited about their
work? How many times a day do you meet someone whose eyes sparkle as they are
going about their business?
Too many salespeople
put their presentations into cruise control and expect the product to sell itself.
Passion is the one small intangible that makes a huge difference on how you
Put a smile on your
face, focus on your customer, speak enthusiastically and energetically go about
your business and you will become passionate. If you combine equal parts of
preparation and product knowledge with a splash of passion you’ll take
it to the next level.
With passion, successful-selling
is almost always guaranteed.
. . . Discipline. Every presentation could stand a little spit and
polish once in a while. Don’t get complacent about anything. Successful-selling
comes from order more often than it does from chaos.
Develop a system
for getting things done. Have a system for planning your day, planning your
calls and planning for your territory.
Here are seven words.
After each word add a word or two to complete the thought by personalizing it
for your business.
time and effort. Discipline is not being rigid, it’s being in control
as we work in chaotic and reactive environments. The choice is simple. In control
or out of control. It takes nothing to be out of control. It takes discipline
to be in control.
. . . Time. You can’t rush success. Success is not something
you start with. It’s something you hope to achieve. The bigger your challenge,
the longer the road. Most folks view success as the destination instead of the
Enjoy the ride and
make time to smell the roses along the way. It’s been said, “The
only time success comes before work is in the dictionary.”
The road to successful-selling
is paved with a DO WHAT IT TAKES kind of attitude.
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