The Competition Stinks
The competition stinks. Ask any great sales
Exceptional sales managers
are obsessed with doing whatever it takes
to exceed sales prospect and customer expectations.
They don't dance around
the same circles as the competition, because
they are too busy creating new solutions to
solve customer problems.
How would you like to
have your salespeople gain the immediate attention
of their sales prospects and customers?
You're probably wondering
- "Now how can we do that?"
Well, it's easier than
you think. Don't sell solutions - solve customer
problems. In other words - don't sell, SOLVE!
the sales prospect or customer more agitated
than the problems he's currently dealing with.
You see, your competitors
all think the same way. They all play the
"Sell what you've got game." Well,
don't go there.
You'll rise and shine,
staying focused on solving and fixing problems.
Nothing will make your
sales team more appealing to their sales prospects
or customers than their ability to solve problems.
And another thing -
don't compete, create! Avoid the herd mentality.
Uncover problems and
stir up your imagination and creativity.
I'm sure you'll agree,
everybody has problems. The challenge for
you and your sales team is to find out exactly
what they are.
The competition stinks
because they don't solve problems.
You'll shine in front
of all sales prospects and customers when
you stay focused on their problems.
Don't assume your salespeople
know how to uncover customer problems.
You'd be wise
to teach your salespeople this valuable skill.
Think about a one half
day sales training program emphasizing problem-solving.
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