Trustworthiness



Sometimes I just want to scream.

I go ballistic when somebody sets an appointment and
shows up late.

It happened again last week.

We hired a young man to do some painting for us.

It's not a big job, doesn't require a lot of talent,
and we thought of this person because he's currently
unemployed.

Everyday we asked him "What time will you be here
tomorrow?" The first three days he was late and I was
furious. He told Bernadette, my wife, he would show up
at 8:30 AM the next morning. In fact, he showed up
at 10:30 AM.

When he shows up, he gives me his "Alibi Ike" story -
all the reasons why he was late. How could he ever
be on time, when he's not even wearing a watch -
I wondered.

So without resorting to my in-your-face NYC style, I
pointed out to him I was disappointed in his inability
to show up on time.

I asked him "What time can you be here tomorrow?" He
said, "9:30 AM." Then I said - "Okay," and added, "If
you're one minute late you're fired."

The next morning 9:30 AM comes and goes. At 10:15 AM
he calls and tells Bernadette the reason he's late is
because he had to stop at Home Depot - to pick up
something.



Lucky for him, Bernadette answered the phone. So for
the next two days, Bernadette simply told him to show
up whenever he could.

I understand that not everybody is like me. I like to
be on time; in fact I like to be early to avoid being
late.

Here's a big sales tip for all entrepreneurs and
professional salespeople. You have to earn the
designation "trustworthiness" from your sales
prospects and customers.

The word "trustworthiness" means "worthy of trust." It
means "dependable." It means "reliable."

It means you "mean what you say" and "say what you mean."

It's not always possible to be on time - I realize that.
But I recommend, even if you're going to be only five
minutes late, call your sales prospect / customer and
tell him you're going to be five minutes late.

Cell phones make this a no-brainer for you.

It shows you respect their time.

It shows you care!

It shows you're dependable!

It shows you're reliable!

We are in a recession, and little things can make a big
difference when choosing a product and/or a supplier.

Always try to be early. If you can't be on time - always
call! Doing this will differentiate you from most of
your competitors.

Today is Monday and two pool technicians are late for
a 9:30 AM appointment they scheduled with us.

It makes me want to scream.

It pays to be on time, and it pays even more to be
perceived as trustworthy.




One More Day

Thanks to everyone who ordered my 12 eBook special
Offer last week. Judging from your response you loved
this Special Offer. This offer now expires midnight
March 24th - a bunch of people asked me to extend it.

Remember, this was to help celebrate my 400th newsletter
last week. Buy all 12 eBooks and you'll save 66%.

That's right you get the complete collection (12 eBooks)
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Includes more than 1,000 pages of my best stuff.

Get the entire collection of 12 eBooks here:

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These aren't just brain snacks - this collection of
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times.

 


Early Bird Registration Special Offer

My next 2-day Sales Training Program is scheduled for
May 13-14, 2009 in Tampa.

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If you don't expect to exceed your sales quota in 2009
you need to be here - because I'll show you how to do it.

You'll save $300 bucks if you register before
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Special note to sales managers: when you send three or
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Get details here:

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And remember, according to Aristotle, "The roots of
education are bitter, but the fruit is sweet."


Favorite Quote


Empty pockets never held anyone back. Only empty
heads and empty hearts can do that.

Norman Vincent Peale


Thanks! I'll reach 500 followers
tomorrow:

http://twitter.com/jimmeisenheimer



New CD


During the last couple of months, I've had
hundreds of orders for my new eBook titled,
"Screw The Recession:17 Ways To Get
Sales Up When The Economy is Down
."

Since so many of you spend hours every day
in your cars I decided to record this eBook
for you.

I did it last week.

So it's now available as a CD.

And it gets even better. When you order the
new CD version - I'll include the eBook version
at no extra cost to you
.

Here's the link to get the CD and eBook
version "Screw The Recession: 17 Ways
To Get Sales Up When The Economy
is Down
."

http://tinyurl.com/CD-screw-the-recession





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